When discussing with a business owner who their ideal client is, I often hear,
"but what about everyone else"
"my products are for EVERYONE!"
It is scary for a small business owner to focus on an ideal client for most businesses because they feel like they are leaving people out. However, if you focus on everyone then you are focusing on no one.
Download this easy guide to creating your ideal customer profile and start focusing your time and efforts on the right customers.