Do you ever just feel lost and don't know where to start online? Sometimes you get a lot of likes on Instagram and other time you don't? Are you struggling with converting leads to paying customers or driving customers to your website? Maybe you don't have an online presence at all??
Whether you are just getting started in your business or a seasoned veteran in the game, it is important to always get back to the basics! The basics of your business lay the foundation of your processes, motivations, and future endeavors. They will help develop your content marketing strategies or website development for your small business.
Why did you start your business in the first place? It is important to still be operating in that mentality and allow your why to motivate your business decisions. You can develop a value proposition to help focus your business efforts and make sure everything stays aligned throughout your branding, marketing strategies, and services.
According to Hubspot: “A value proposition isn't just the product or service you agree to deliver to the customer -- it's the ingredient of your business that solves a problem competitors can't. Your value proposition is your unique identifier. Without it, people don't have a reason to work with you over somebody else.”
A value proposition is not simply a tagline or slogan, but it focuses on the way that your business can solve the problems of your potential customers. A customer doesn't choose 1 business over another because of the business's slogan, but because of the problem that you are going to solve for them.
You want to use your value proposition to convince your customer that your product or service can solve their problem better than anyone else! So, think. How can your product in a sea of products be better than your competitors? It needs to speak directly to your TARGET AUDIENCE and provide an experience they won't get anywhere else!
Once you know WHAT you offer, you can know WHO you should be offering it to. A value proposition it will help guide you to target the right audience for your small business marketing strategies. Many people are super scared to focus on a specific target audience because they feel like they are leaving out so many others. BUT, it's really important to pick an audience to target because that audience will be your business's prime BUYING customers.
For example, if you are selling high end purses, you would not want to create advertisements for college students because they most likely do not have the income to purchase them. They may like the purse and like your photo on Instagram, but will most likely never convert to paying customers. Instead, you could begin targeting established career women needing the perfect purse for on-the-go. Then you would create ads that will speak to that ideal customer. When you speak directly to that customer, they will be most likely to listen and be drawn to your purse with ease.
Writing your Value Proposition
Use these questions to help understand your value that you offer to your audience and why they should shop with you rather than your competitors. Once you have this narrowed down, you can use to focus your content planning.
Write down your “why.”
What do you love most about the work you do?
What comes easy to you? What are you able to explain to people easily and effectively in regards to your target audience.
What problems do you solve?
How do you solve them? What do you have to offer that other competitors don't?
What experience or emotion does your product/service evoke in a potential customer?
In NEXT WEEK's blog, we will talk more about developing a target audience that is prime for your product or service. To make sure you never miss a new blog, sign up for our Nostalgia Media Insiders Group here <<<